The Marketing Strategy of Oatly

Studienarbeit aus dem Jahr 2021 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, , Sprache: Deutsch, Abstract: This paper examines the marketing strategy of Oatly. Founded in the 1990s by a Swedish research team, Oatly is today one of the world's most popular brands of oat-based dairy alternatives. With the relaunch in 2014, the brand has taken up the cause of consumers' and the planet's well-being, heralding the transformation from a food production co ...